Consumer Electronics
Consumer electronics, cameras, gaming products and other in-demand branded goods.
B2B Trade · Germany · Europe
Trading together.
Growing long-term.
NorthLane Commerce is looking for reliable manufacturers, distributors and wholesale partners for the long-term sourcing of new branded goods.
Own warehouseOn-site storage & shipping
2023Company founded
Europe-wideSales orientation
Our ambition
More than short-term stock deals. A partnership with perspective.
Our goal is to build predictable, recurring purchasing relationships and dependable business partnerships. We seek partners with whom we can develop product ranges, expand volumes and grow together.
Sourcing categories
Focused on in-demand branded goods.
We source exclusively new, original-packaged goods with traceable origins and complete documentation.
IT & Components
SSDs, memory, graphics cards and selected computer peripherals.
Home Appliances
Small and large domestic appliances from established manufacturers and brands.
Additional Categories
Open to complementary product groups, promotional stock and consistently available ranges.
Operational base
Short routes. In-house handling. Clear processes.
From our warehouse in Saarwellingen, Germany, we manage goods receipt, storage, preparation and shipping. Our own infrastructure enables fast decisions and reliable operational execution.
- ✓Long-term and transparent cooperation
- ✓Reliable purchasing and fast decisions
- ✓Own warehouse and shipping operations in Saarwellingen
- ✓Sales through established European marketplaces
Behind NorthLane
Built entrepreneurially. Personally managed.
“I am not only looking to buy goods. I want to build partnerships that will still work years from now.”
Jonas Naumann
Founder · 21 years old · Saarwellingen, GermanyJonas Naumann founded his sole proprietorship in 2023 while still at school, initially trading sneakers. It quickly became clear that e-commerce was more than a side project. In 2025, he expanded into professional sales through Amazon and eBay, and has been running NorthLane Commerce full-time since 2026. Today, the company focuses on consumer electronics, IT and home appliances, supported by its own warehouse and a long-term growth strategy.
Next stage of development
Today
NorthLane Commerce
Owner-managed sole proprietorship with growing trading and warehouse operations.
Planned from late 2026 / early 2027
NorthLane Group
Establishment of a holding structure with NorthLane Commerce GmbH as the operating trading company. An additional company for real estate activities is planned for the future.
Start a partnership
Do you offer products, brands or ranges with potential?
Let us discuss availability, terms and a long-term partnership. Offers from manufacturers, distributors and wholesalers are always welcome.
b2b@northlane-commerce.deJonas Naumann · NorthLane Commerce · Saarwellingen, Germany